Guus van Roessel, Business Development Director

'The Farm of the Future is about responsibility that is felt and shared by ourselves, our Lely Centers and our farmers. Responsibility to further improve and to make positive impact on animal welfare, the environment, high-quality dairy products and consumers’ understanding for farmers and farming. And last but not least, to outline a prosperous future with and for our farmers. It's time to pick up that shared responsibility. It’s time to really make impact together.'