What’s your opinion and why?

Berry: 'I think by embracing and integrating farming expertise, artificial intelligence (AI), products and propositions, whilst taking into account society, the environment, animal health and farmer welfare, this will position us as a beacon for farmers by 2035.

We not only understand cows, but also respect and actively work with farmers. I am convinced that innovation will continue to take place in all facets within Lely, leading to services that go beyond our current Lely portfolio. For example, we will evolve how we gather and develop knowledge, how we train, advise and support farmers and their employees, the service we offer for farmers, and the use of data and AI. This will result in a closed self-learning loop in which we continuously improve all these aspects, all aimed at helping farmers take the next step in farming.

We are innovators; it’s in our DNA. Therefore, I believe that the combination of farming expertise, digital innovation and a clear vision will establish Lely as a knowledgeable and trusted partner. That is why I think we will be recognised as a beacon for farmers in 2035.'

What’s your opinion and why?

Ann Louise: 'I agree with this statement, because I believe that farmers will be even more obliged to have a sustainable farm in the future. Animal welfare is a high priority and consumer demands are also increasing; they want to know where and how the food is produced.

Furthermore, farmers face more and more regulations to keep their licence to produce. We have come a long way with our automated solutions, and the concept of free cow traffic has optimised the cow’s natural behaviour and welfare. Environmentally related innovation will also receive a lot of attention in the coming years.

Therefore, we as Lely need to focus on the whole farm, while still focusing on the cow. I’m convinced that we are ready to seize this opportunity, so that by 2035 we become that beacon thanks to supporting farmers in a sustainable and profitable way.'

What’s your opinion and why?

Leticia: ‘Lely is already considered a beacon for farmers thanks to providing innovative solutions that make the routine at the farm easier and more enjoyable. Lely is beyond a brand; we provide the opportunity for a different, better dairy farm experience by improving efficiency for the farmers and well-being for their cows.

During the startup of every product that is installed, there is a transformation in the farmer’s way of working and living. In a society where technology shapes our daily lives, its integration into agriculture is becoming increasingly essential. While the adoption of robotic milking is still in its early stages in Latin American countries, the region shows great potential. Farmers are becoming more open-minded to the benefits of automation to safeguard engagement in farming, including for future generations. Today’s farmers are seeking access to technology to make their business simpler and more efficient.

Looking ahead to 2035, I am optimistic about the transformative impact technology will have on the lives of farmers, and I am in no doubt that Lely will be one of the companies at the forefront of this development in Latin America.’

What’s your opinion and why?

Yu: ‘Lely is a beacon in both technological advancements and visionary concepts in farming. Not only does Lely provide farmers with advice and innovative solutions that contribute to efficient farm management, but it also integrates technology into its product philosophy, by continuously enhancing the technological content and level of intelligence in its products and services.

Although the Chinese market is currently in the initial stages of adopting intelligent milking practices, I firmly believe that with Lely’s deep market penetration, combined with China’s supportive national policies, by 2035 more and more Chinese dairy farmers will be able to enjoy the profitability, efficiency and intelligence that innovation brings.

Lely’s Farm of the Future concept is truly an innovative idea in the industry. The company’s commitment to innovation and progress already acts as a beacon, leading farmers toward a brighter future.'