André van Troost, CEO Lely

'As guardians of food production, dairy farmers worldwide have already done a tremendous amount in recent decades to produce more sustainably with an eye for their animals and the planet. They - and we - also hear the call from society and we see it as a logical step to help them even further by purposefully innovating on five themes. In the end, only one thing is important: farmers must keep their 'licence to produce’ as they are needed for our food. Now and in the future.’