THE QUOTE
André van Troost, CEO Lely
'As guardians of food production, dairy farmers worldwide have already done a tremendous amount in recent decades to produce more sustainably with an eye for their animals and the planet. They - and we - also hear the call from society and we see it as a logical step to help them even further by purposefully innovating on five themes. In the end, only one thing is important: farmers must keep their 'licence to produce’ as they are needed for our food. Now and in the future.’
![](https://data.maglr.com/2739/issues/43325/543554/assets/media/75d3a21a199bef0423053446028b78f4e7eb55497c38ef7a5130f1ebba427a08.png)
![](https://data.maglr.com/2739/issues/43325/543554/assets/media/a579967acb1886851b2ea17a0b66fd75b1935455d89d32d7e43bdcefc164bd82.png)
THE QUOTE
André van Troost, CEO Lely
'As guardians of food production, dairy farmers worldwide have already done a tremendous amount in recent decades to produce more sustainably with an eye for their animals and the planet. They - and we - also hear the call from society and we see it as a logical step to help them even further by purposefully innovating on five themes. In the end, only one thing is important: farmers must keep their 'licence to produce’ as they are needed for our food. Now and in the future.’
![](https://data.maglr.com/2739/issues/43325/543554/assets/media/5e8a585b4877fc06f3abd1569ec9a3e516e298e0c1155242cc7fc6f01d04009b.png)