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Tanja Roeleveld (46)
Sustainability Manager,
Lely International
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Jan Brøgger Rasmussen (52)
Managing Director,
Lely Northern & Eastern Europe
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Age Hempenius (42)
Head of Farm Management Support,
Lely International
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Anton Borst
Halarda Farms,
Elm Creek (Canada)
is key to making
dairy farming
more sustainable
Four colleagues – with their own vision, background and perspective – react to one statement.
4 ON 1
What’s your opinion and why?
Anton: ‘Innovation is key because farms need to be sustainable in every aspect. We are facing profitability challenges, but also environmental challenges while at the same time the challenges on the labour market are growing. Therefore, we need to be able to accomplish more and strive for better results while at the same time reducing or even minimising the use of all resources, including human resources.'
Anton Borst
Halarda Farms,
Elm Creek (Canada)
What’s your opinion and why?
Age: ‘Sustainability is often explained as, and limited to, environmental care. For me, sustainability consists of a healthy balance between economic growth, environmental care and social well-being. Within Lely, this means we need to be innovative in many aspects – not only in our products but also in our services and management software, all with a farmer focus.
Therefore, I have no doubt that innovation – now and in the future – will support sustainable solutions in farming. It is a key element for both farmers and Lely to enable care for the environment without compromising on profitable and enjoyable farming.’
Age Hempenius (42)
Head of Farm Management Support,
Lely International
What’s your opinion and why?
Jan: ‘Tomorrow is not the same as yesterday, so innovation should continue at full speed! The world is changing rapidly – and, with that, the focus on sustainability and the environment is increasing. Society and governments are setting ever higher standards for dairy farmers, for instance through dairy companies.
Being a dairy farmer today is completely different compared to 10 or even 30 years ago. However, creating new innovative solutions, from which farmers benefit in terms of higher production, better productivity, improved animal welfare and a lower environmental footprint, remains very important. It will allow today’s dairy farmer to be prepared for the world of tomorrow. Sure, the speed at which things change can be a bit scary sometimes. But on the other hand, it is very exciting to be part of the innovation and to support both existing and new dairy farmers going into the future.’
Jan Brøgger Rasmussen (52)
Managing Director,
Lely Northern & Eastern Europe
Tanja Roeleveld (46)
Sustainability Manager,
Lely International
What’s your opinion and why?
Tanja: ‘I believe innovation is necessary to help make dairy farming more sustainable. However, it is not the only necessity. Worldwide we will need to produce twice the current amount of food to be able to feed the growing world population. At the same time we need to halve greenhouse gas emissions related to food production to stop or at least minimise the global warming effects.
To achieve these goals, I think we need all the solutions that are available. These may be in the field of innovation, behaviour and also by developing a holistic approach in agriculture. Instead of sectors working in silos, we will need to work together closely and become more circular, by optimising the use of materials and resources such as energy, water and minerals.'
is key to making
dairy farming
more sustainable
Four colleagues – with their own vision, background and perspective – react to one statement.
4 ON 1