Keep the Lely brand top of mind as the most recognised and desired automatic milking system brand in Brazil; and achieve that same status in Argentina.
Increase Lely’s presence in Latin America’s Dairy XL farm market.
Increase the adoption rate of automatic milking systems in Latin America. The region has great growth potential for Lely, offering huge profits for local farmers in the field of both milk production and cost reduction.
The high costs of milk production, a warm climate and economic conditions such as inflation can make farming in Brazil challenging. In addition, distances – for instance between a farmer and his Lely Center – are often long. Despite these challenges, Latin American farmers who use Lely robots and rely on technical support from the Lely team are able to produce more high-quality milk at lower cost. Lely’s main challenge in the region is to make more farmers aware of these benefits and increase the use of milking robots in the region.
Facts
Fewer than 1% of farms in Latin America are automated; this offers huge growth potential
The Latin American agricultural sector represents 30% of the region’s gross domestic product (GDP)
The country with the most Dairy XL farms in Latin America is Argentina, with around 2,800 Dairy XL farms, owning 500 cows or more
Brazil is the fifth largest milk producer in the world; more than 1 million farms milk 16 million dairy cows per day
Lely Latin America operates from Brazil
25 employees support 14 Lely Centers in four countries; the team has doubled in size over the past year and is highly motivated in finding new ways to improve their skills and knowledge
Lely Latin America operates in Argentina, Brazil, Chile and Uruguay
The region’s organisational culture is highly demanding and result-focused
America
Latin America covers an area of almost 20 million square kilometres – twice the size of Europe and 507 times the size of the Netherlands. Divided over 20 different countries, Latin America is home to approximately 600 million people.
Lely first came to the region in 2013 by opening an office in the Brazilian state of Paraná. The first Lely Astronaut was installed in 2014 and 500 robots are currently reducing manual labour on farms in the region on a daily basis. These are significant results, especially considering that Latin America is a relatively new market for robotisation, with fewer than 1% of farmers using robotic milking systems. This makes it a region with great growth potential for Lely; there is still a lot to explore with many opportunities to generate significant results!
GREETINGS FROM
Keep the Lely brand top of mind as the most recognised and desired automatic milking system brand in Brazil; and achieve that same status in Argentina.
Increase Lely’s presence in Latin America’s Dairy XL farm market.
Increase the adoption rate of automatic milking systems in Latin America. The region has great growth potential for Lely, offering huge profits for local farmers in the field of both milk production and cost reduction.
The high costs of milk production, a warm climate and economic conditions such as inflation can make farming in Brazil challenging. In addition, distances – for instance between a farmer and his Lely Center – are often long. Despite these challenges, Latin American farmers who use Lely robots and rely on technical support from the Lely team are able to produce more high-quality milk at lower cost. Lely’s main challenge in the region is to make more farmers aware of these benefits and increase the use of milking robots in the region.
Facts
The country with the most Dairy XL farms in Latin America is Argentina, with around 2,800 Dairy XL farms, owning 500 cows or more
Brazil is the fifth largest milk producer in the world; more than 1 million farms milk 16 million dairy cows per day
Lely Latin America operates from Brazil
25 employees support 14 Lely Centers in four countries; the team has doubled in size over the past year and is highly motivated in finding new ways to improve their skills and knowledge
Lely Latin America operates in Argentina, Brazil, Chile and Uruguay
The region’s organisational culture is highly demanding and result-focused
Latin America covers an area of almost 20 million square kilometres – twice the size of Europe and 507 times the size of the Netherlands. Divided over 20 different countries, Latin America is home to approximately 600 million people.
Lely first came to the region in 2013 by opening an office in the Brazilian state of Paraná. The first Lely Astronaut was installed in 2014 and 500 robots are currently reducing manual labour on farms in the region on a daily basis. These are significant results, especially considering that Latin America is a relatively new market for robotisation, with fewer than 1% of farmers using robotic milking systems. This makes it a region with great growth potential for Lely; there is still a lot to explore with many opportunities to generate significant results!
America
GREETINGS FROM
