What can we do better?

Of course, we like to hear about what we do well. But much more relevant is actual knowledge of where there is still room for improvement, according to our customers. We get that information from our customer satisfaction surveys, for example, but also regularly ask this question yourself. Keep your finger on the pulse and you will be able to make timely adjustments if necessary.

What do you value about your Lely Center?

It’s good to know where our strengths lie. After all, it is more valuable to turn an eight into a ten, than to have to pull a four up to a six. Who has ever won a match on their weak points, right? Of course, this does not mean that we should be satisfied with a four. The basics have to be good. But what we are good at, we can really use to make a difference to customers’ experiences.

What issues do you experience in your business operations?

Insight into the plans for the longer term helps us to add real value for the customer. But perhaps there are also issues that he or she is currently running up against in the day-to-day running of the business. Often, these issues are of a very practical nature and a solution would make a huge difference to the farmer. A solution that we may have from experience.

What are your plans and goals for the coming period? 

If we know what our customers' objectives are, we can contribute to achieving them. By thinking along with them, we increase our added value.

How are you and your family?

This sounds like an obvious question and to many it is quite normal. But in our mission to solve the customer's problem as quickly and as well as possible, we sometimes forget to show interest in the farmer and his family, to get the bigger picture. Listening well enables us to really get to the heart of the matter: what are our customer’s needs, concerns and wishes?