Goals for 2022
Lastly we want to continue developing a successful premium channel strategy in line with Route25, ensuring we offer the right support to our Lely Centers to ensure their success.
Lely’s customer satisfaction rate is high due to our Lely Centers focusing on the complete customer journey from sales through to service. Their investment in project coordination makes the most stressful part of a startup operation run as smoothly as possible. In addition, we have a high FMS to customer ratio. This is due to the additional support given to our advisors in guiding new and experienced customers through each unique grazing season, while the backup from the service technicians upholds our reputation for service, maintenance and customer care. We want to maintain this level and improve relationships even further between the Lely Centers and their customers, enhancing customer centricity.
As adoption is key to our business growth, one of our main objectives is to increase the level of adoption across Ireland, allowing customers to discover firsthand the benefits of our automated systems.
Ireland’s dairy industry is currently profitable. While some farmers are looking to increase herd size and possibly buy land if it becomes available, there is also a desire by some to streamline operations rather than increase scale of production. This is linked to the challenges facing farmers, such as the environment, significant input cost increases, milk price, land availability and changing regulations – particularly with regards to reducing dairying’s carbon footprint. Time-intensive processes and labour shortages also continue to be a major issue. Automated systems are there to replace repetitive tasks, doing them more efficiently while adding value with Lely’s new farm management support application Horizon.
Facts
- There are approximately 18,000 dairy farmers in Ireland, with an average herd size of 90 cows
- Average production is 450,000 litres
- Average yield per cow is 5,300 litres (relatively low yield reflects grass-based system)
- In total there are approximately 1.5 million cows in Ireland, with a further 310,700 cows in Northern Ireland.
Life at the Cluster
- Our new headquarters and training facility is located in Birmingham, United Kingdom.
- Ireland is part of the Lely Atlantic Cluster.
- There are three Lely Centers in Ireland, covering both Eire and Northern Ireland.
- Lely Center Eglish, located in the North; Lely Center Mullingar, located in the middle; and Lely Center Mitchelstown, located in the South.
- Total number of Lely products supported: 3,677
- Total number of customers supported: 1,377
- Astronauts installed: 1,078
- Astronaut customers: 525
The Lely name has been synonymous with Irish dairy farmers during the past 22 years, since the first Astronaut was installed in the country in the late 1990s. Due to Ireland’s temperate climate, dairy farmers are able to grow large quantities of grass during a long season. The Astronaut has adapted itself in Ireland due to the emphasis placed on access to grazing platforms, usually on an AB or ABC system. The cows are incentivised to go back to the robot for milking with the promise of fresh grazing after an eight- or twelve-hour period, as a result of alternating paddocks daily using the Lely Grazeway.
GREETINGS FROM
Goals for 2022
Lastly we want to continue developing a successful premium channel strategy in line with Route25, ensuring we offer the right support to our Lely Centers to ensure their success.
Lely’s customer satisfaction rate is high due to our Lely Centers focusing on the complete customer journey from sales through to service. Their investment in project coordination makes the most stressful part of a startup operation run as smoothly as possible. In addition, we have a high FMS to customer ratio. This is due to the additional support given to our advisors in guiding new and experienced customers through each unique grazing season, while the backup from the service technicians upholds our reputation for service, maintenance and customer care. We want to maintain this level and improve relationships even further between the Lely Centers and their customers, enhancing customer centricity.
As adoption is key to our business growth, one of our main objectives is to increase the level of adoption across Ireland, allowing customers to discover firsthand the benefits of our automated systems.
Ireland’s dairy industry is currently profitable. While some farmers are looking to increase herd size and possibly buy land if it becomes available, there is also a desire by some to streamline operations rather than increase scale of production. This is linked to the challenges facing farmers, such as the environment, significant input cost increases, milk price, land availability and changing regulations – particularly with regards to reducing dairying’s carbon footprint. Time-intensive processes and labour shortages also continue to be a major issue. Automated systems are there to replace repetitive tasks, doing them more efficiently while adding value with Lely’s new farm management support application Horizon.
Facts
- There are approximately 18,000 dairy farmers in Ireland, with an average herd size of 90 cows
- Average production is 450,000 litres
- Average yield per cow is 5,300 litres (relatively low yield reflects grass-based system)
- In total there are approximately 1.5 million cows in Ireland, with a further 310,700 cows in Northern Ireland.
Life at the Cluster
- Our new headquarters and training facility is located in Birmingham, United Kingdom.
- Ireland is part of the Lely Atlantic Cluster.
- There are three Lely Centers in Ireland, covering both Eire and Northern Ireland.
- Lely Center Eglish, located in the North; Lely Center Mullingar, located in the middle; and Lely Center Mitchelstown, located in the South.
- Total number of Lely products supported: 3,677
- Total number of customers supported: 1,377
- Astronauts installed: 1,078
- Astronaut customers: 525
The Lely name has been synonymous with Irish dairy farmers during the past 22 years, since the first Astronaut was installed in the country in the late 1990s. Due to Ireland’s temperate climate, dairy farmers are able to grow large quantities of grass during a long season. The Astronaut has adapted itself in Ireland due to the emphasis placed on access to grazing platforms, usually on an AB or ABC system. The cows are incentivised to go back to the robot for milking with the promise of fresh grazing after an eight- or twelve-hour period, as a result of alternating paddocks daily using the Lely Grazeway.
GREETINGS FROM
