• Be a great place to work and respect global differences

• Create robust shared services

• Enhance a compliance mindset and embed it in the way of working

• Embed an ESG philosophy in the organisation

• Be a resilient organisation

Develop a successful global organisation
Secure a OneLely organisation to deliver on our 2030 ambitions

• Take care of the farmer by offering unique support along the lifecycle

• Overdeliver at key touchpoints and actively resolve pain points in the
  customer journey

• Embed a farmer-focused mindset in our culture, behaviours and key processes

Deliver a unique customer experience
Create ambassadors by making the Lely farmer more successful than their neighbour

• Create a customer-centric omnichannel that brings all propositions to farmers

• Drive a balanced portfolio approach within our network

• Secure a dedicated, profitable and agile Lely Center concept, and facilitate employee retention

• Make deliberate choices on product-market combinations and new markets

Realise a premium distribution channel
Bring all propositions successfully to the farmer

• Organise for resilience and compliance

• Accommodate innovation and engineering changes

• Develop a trusted supply base, and secure material availability through multiple sources

• Stay on top of innovative technologies with suppliers

• Facilitate our sustainability ambitions

Create a strong supply chain
Be a trusted supplier to our farmers and enable our innovation drive

• Deliver on the Farm of the Future

• Decide on make, buy or partnership to deliver on our roadmaps

• Remain a technological leader in farming with an increased focus on data & AI

• Explore alternative proteins with a farmer focus

• Create an innovation hub for futureproof farming

Innovate for the future of farming
Make the future of farming come true and ultimately become a farmer beacon