Those words sum up what Impact30 means to me personally. Having a strategy means having a clear goal. Not necessarily one that is obvious or easy to achieve; a goal that forces you to make choices and maintain focus. Focus on the progress we want to make, both for farmers and for ourselves as an organisation.
The five pillars of Impact30 set the goal ‘for generations to come’ and outline which route to take to get there. Impact30 gives us the energy to step out of our comfort zone – which is now more important than ever – to shape the future for farming together. To make sure we can provide farmers with what they need to hand over their farms to future generations.
That is certainly a challenge and I admit that it won’t always be easy. But I know we have it in us to successfully turn today’s challenges into opportunities for tomorrow. After all, we have been doing precisely that for the past 76 years.
Reaching for the stars is no longer enough. Let’s go to the moon. I’ll see you there in five years from now!
In his speech, Kennedy went on to say: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”
During the frequent discussions of our new strategy, Impact30, I often thought of JFK and how he dared to think big and set a clear goal: going to the moon. How? No one knew exactly, at that time. But there was no doubt that it would happen.
“We choose to go to the moon” is probably one of John F. Kennedy’s most famous quotes. These seven words were enough to set a goal for America: to be the first to put a man on the moon. And what seemed unachievable in 1962 became reality in 1969 when Neil Armstrong set foot on the moon.
Chairman of the Supervisory Board & shareholder
FOOD FOR THOUGHT
Those words sum up what Impact30 means to me personally. Having a strategy means having a clear goal. Not necessarily one that is obvious or easy to achieve; a goal that forces you to make choices and maintain focus. Focus on the progress we want to make, both for farmers and for ourselves as an organisation.
The five pillars of Impact30 set the goal ‘for generations to come’ and outline which route to take to get there. Impact30 gives us the energy to step out of our comfort zone – which is now more important than ever – to shape the future for farming together. To make sure we can provide farmers with what they need to hand over their farms to future generations.
That is certainly a challenge and I admit that it won’t always be easy. But I know we have it in us to successfully turn today’s challenges into opportunities for tomorrow. After all, we have been doing precisely that for the past 76 years.
Reaching for the stars is no longer enough. Let’s go to the moon. I’ll see you there in five years from now!
In his speech, Kennedy went on to say: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organise and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.”
During the frequent discussions of our new strategy, Impact30, I often thought of JFK and how he dared to think big and set a clear goal: going to the moon. How? No one knew exactly, at that time. But there was no doubt that it would happen.
“We choose to go to the moon” is probably one of John F. Kennedy’s most famous quotes. These seven words were enough to set a goal for America: to be the first to put a man on the moon. And what seemed unachievable in 1962 became reality in 1969 when Neil Armstrong set foot on the moon.
Chairman of the Supervisory Board & Shareholder
FOOD FOR THOUGHT