Impact30
At its core, Impact30’s vision for unique support throughout the lifecycle is about blending technology and human expertise into a seamless, proactive experience for farmers. By anticipating needs, offering tailored solutions and empowering farmers through self-service and data, Lely is setting the standard for the future of farming partnerships.
Lely Centers lead the way
Local Lely Centers are leading the way in this context. 'Horizon and farm data have become a game-changer,' says Joakim Mattsson from Lely Center Lidköping. 'Our advisors can use the Lely Service Support app to address challenges before they escalate, saving farmers time and resources.' This proactive approach builds stronger partnerships between farmers and Lely.
On the technical side, Berend Gras, Competence Director for Sales & Service Development, sees a trend of self-reliance. 'A growing number of farmers want more control over their equipment maintenance. Therefore, we are working on offering more self-service options with the right tools, training and support.' This move towards autonomy aligns with Lely’s vision for efficient, future-ready farming.
Predictive maintenance is also transforming the industry. Henrik Jonson, a technician at Lely Center Lidköping, explains: 'The ability to predict part failures before they happen will allow us to schedule maintenance in advance.' This shift will minimise downtime and boost customer satisfaction.
Henrik Jonson
Service Technician
Lely Center Lidköping
Berend Gras
Competence Director
Sales & Service Development
Joakim Mattsson
Manager
Lely Center Lidköping
Jean-Pierre Mollé
Head of Field Support Milking
The future is data-driven
Jean-Pierre Mollé, Head of Field Support Milking, explains how Lely’s role is evolving: 'We’re not just a supplier; we’re an essential advisor. With tools like Horizon, we provide farmers with real-time data that helps them make smarter decisions. The future of farming is data-driven, and by anticipating problems, we can solve them before they arise.'
However, technology on its own isn’t enough. Jean-Pierre emphasises the need for personal support: 'Our Farm Management Support team delivers hands-on advice, directly on the farm. It’s this combination of technology and human insight that sets us apart.'
HAPPY FARMER
Farmers today need more than just advanced machines. They also need a trusted partner throughout their journey. With the launch of our Impact30 strategy, we renew our commitment to delivering a unique customer experience with complete support across every stage of the farming lifecycle.
Impact30
At its core, Impact30’s vision for unique support throughout the lifecycle is about blending technology and human expertise into a seamless, proactive experience for farmers. By anticipating needs, offering tailored solutions and empowering farmers through self-service and data, Lely is setting the standard for the future of farming partnerships.
Henrik Jonson
Service Technician
Lely Center Lidköping
Berend Gras
Competence Director
Sales & Service Development
Joakim Mattsson
Manager
Lely Center Lidköping
Jean-Pierre Mollé
Head of Field Support Milking
The future is data-driven
Jean-Pierre Mollé, Head of Field Support Milking, explains how Lely’s role is evolving: 'We’re not just a supplier; we’re an essential advisor. With tools like Horizon, we provide farmers with real-time data that helps them make smarter decisions. The future of farming is data-driven, and by anticipating problems, we can solve them before they arise.'
However, technology on its own isn’t enough. Jean-Pierre emphasises the need for personal support: 'Our Farm Management Support team delivers hands-on advice, directly on the farm. It’s this combination of technology and human insight that sets us apart.'
Lely Centers lead the way
Local Lely Centers are leading the way in this context. 'Horizon and farm data have become a game-changer,' says Joakim Mattsson from Lely Center Lidköping. 'Our advisors can use the Lely Service Support app to address challenges before they escalate, saving farmers time and resources.' This proactive approach builds stronger partnerships between farmers and Lely.
On the technical side, Berend Gras, Competence Director for Sales & Service Development, sees a trend of self-reliance. 'A growing number of farmers want more control over their equipment maintenance. Therefore, we are working on offering more self-service options with the right tools, training and support.' This move towards autonomy aligns with Lely’s vision for efficient, future-ready farming.
Predictive maintenance is also transforming the industry. Henrik Jonson, a technician at Lely Center Lidköping, explains: 'The ability to predict part failures before they happen will allow us to schedule maintenance in advance.' This shift will minimise downtime and boost customer satisfaction.
Farmers today need more than just advanced machines. They also need a trusted partner throughout their journey. With the launch of our Impact30 strategy, we renew our commitment to delivering a unique customer experience with complete support across every stage of the farming lifecycle.
HAPPY FARMER
