Always getting better –
a feedback loop

Lely is never done improving. Insights from farmers flow back through the Lely Centers to the regional teams and then to Maassluis. This feedback loop keeps innovation moving and ensures real-world needs drive future developments.

So, whether you’re writing a report at the Lely Campus or advising a barn upgrade in Brazil, you’re part of our integrated distribution channel built for farmers and colleagues alike.

Where innovation meets reality – the farms

At the heart of it all is the farmer. From Norway to Chile, they receive more than just a product – they get a partnership. Lely Centers deliver, install and maintain our solutions, and FMS advisors provide data-driven support to boost productivity and safeguard animal welfare.

The local partner – Lely Centers

Now it gets personal. Our Lely Centers are the face of Lely in the field. These private-owned or Lely-owned Lely Centers are strategically located near farming communities. They are responsible for:

• Sales: helping farmers choose the right solutions

• Technical Service Support (TSS): ensuring machines run smoothly

• Farm Management Support (FMS): helping farmers improve their operations

Each Lely Center is closely connected to its regional Cluster, which in turn feeds back into the head office. It’s a full-circle system of communication and support.

Local knowhow, global vision – Global markets

We split the world into four core regions:

• Western Europe, Middle East (WEMEA)

• Northern & Central Eastern Europe (NCEE)

• North America

• Latin America (LATAM)

• Asia Pacific (APAC)

Each region has its own Cluster – teams that understand local markets and cultures. These regional Cluster offices act as bridges between the global vision and local reality.

Where it all starts – Lely Campus, the Netherlands

This is where our strategy is shaped and innovations are born. The Lely Campus is home to Lely International, which brings together central functions like Product Development, Supply Chain, Marketing, and Sales & Service Development. Here, ideas are turned into solutions and plans are made to roll them out across the world.